Criteo integration

Get Criteo statistics (displays, clicks, cost, sales, ROAS), watch your ad sets, pause or resume them and keep contact-list audiences in sync. It never creates campaigns or changes budgets or bids.

MarketingData and analytics1 triggers · 9 actions

Build it by describing it

Type a sentence like this and the copilot builds, validates and simulates the workflow.
When “Ad Set Status Changed” happens in Criteo, check the details with AI, then “Get Statistics Report” and tell my team in Slack.
  • Simulated before it goes live
  • Fixes proposed when something breaks
  • One credit per run

Triggers

Start a workflow when this happens
  • WHEN
    Ad Set Status Changed

    Triggers when an ad set changes delivery status (for example from live to not delivering, paused or ended) or is turned on or off.

Actions

Then Calibra can do this for you
  • DO
    Get Statistics Report

    Gets displays, clicks, cost, sales, revenue, ROAS and other metrics for a date range, grouped by day, campaign, ad set and more.

  • DO
    List Advertisers

    Lists the Criteo advertisers that approved access for your app.

  • DO
    List Campaigns

    Lists the campaigns of an advertiser (or of all your advertisers) with their goal and spend limit.

  • DO
    List Ad Sets

    Lists the ad sets of an advertiser with their delivery status, bid and budget. You can filter by campaign and by status.

  • DO
    Get Ad Set

    Gets the details of an ad set: activation and delivery status, dates, bid and budget.

  • DO
    Pause Ad Sets

    Stops one or more ad sets so they stop spending. Budgets and bids are not changed.

  • DO
    Resume Ad Sets

    Starts one or more paused ad sets again. They spend within the budget and bids already set in Criteo; those are not changed.

  • DO
    Add or Remove Audience Users

    Adds users to a contact-list audience, or removes them, by email, mobile advertising ID, IdentityLink or phone number. Emails are hashed by default.

  • DO
    Custom Criteo API Request (read-only)

    Makes a GET request to any read endpoint of the Criteo API, for example /2026-07/advertisers/me. It can't create campaigns or ad sets or change budgets, bids or any other data.

Questions

Is the Criteo integration free?

Yes. Criteo is available on every Calibra plan, including the free plan, which needs no card.

How is Criteo usage billed?

Calibra charges one credit per workflow run, however many steps it has. Steps that read from or write to this app do not cost extra.

Can I connect Criteo without writing code?

Yes. Describe the process in plain words and the AI copilot builds the workflow with Criteo for you. You can also use templates or the visual editor.

Describe your first process. Watch it run today.

Free plan, no card. One credit per run, however many steps it has.